Allrecipes, a Readers Digest Association (RDA) brand and the world's #1 food site is home to the largest social network of food and entertaining enthusiasts, receiving more than 390 million visits from home cooks each year. The Allrecipes community can submit, rate and review recipes, upload photos, create personal profiles, blog, and share meal ideas. For more than 13 years, the Seattle-based site has served as a dynamic, indispensible resource for cooks seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions, practical cooking tips, and food advice. Allrecipes provides more than 44,000 recipes inspiring between 9 and 16 million monthly unique visitors and a membership base of more than 3.6 million strong.
Online video consumption is at an all time high as Americans viewed a significantly higher number of online videos in 2009 compared to the prior year, up 95 percent. A recent survey by Allrecipes.com found that 81 percent of home cooks are turning to sites like Allrecipes for online cooking videos. Allrecipes launched this dedicated video site in order to provide home cooks an experience optimized for video viewing. The site features both entertaining and educational videos as well as relevant links for additional content, such as recipes or articles, back to Allrecipes.com.
Caitlin Melnick
360 Public Relations
cmelnick@360publicrelations.com
(617) 585-5775
Stephanie Robinett
Director, Communications
StephanieR@allrecipes.com
206.708.9271
Michael Ketchum
General Manager, Video
MichaelK@allrecipes.com
206.436.7492
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